Estee Lauder 2013 Annual Report Download - page 66

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64
bringing Prestige
Beauty to consumers
worldwide
The desire for Prestige Beauty transcends
geographic borders. Our products are sold in
more than 150 countries and territories, and
in fiscal 2013 international markets accounted
for more than 60 percent of our business.
We continue to refine our global strategy,
focusing on the most promising categories and
regions for growth, and introducing products
and services that are relevant to the specific
tastes and needs of each local market, while
staying true to the identity of our brands.
Asia/Pacific is one of our fastest-growing
regions, with China standing out as one of our
greatest opportunities. We recently celebrated
the 10th anniversary of our affiliate in China and,
in 2013, China represented our third-largest
country in net sales overall, behind the United
States and the United Kingdom.
M·A·C celebrated the Lunar New Year with a Year of the Snake
palette of vibrant shades and shimmering finishes.