Estee Lauder 2013 Annual Report Download - page 71

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69
Drawing on the full capabilities of our Asia Skin Care Institute in Shanghai,
we launched Osiao in fiscal 2013, a skin care line specifically designed
for Asian consumers. Osiao represents a natural evolution of our business
in China from a company that offers brands created and manufactured in
North America and Europe, to one that also offers a truly Asian experience.
Osiao’s specialized formulas contain Chinese plants like ginseng, Asiatic
pennywort herb and ganoderma — all designed to meet the specific skin
care needs of Asian consumers. Osiao counters emulate traditional
apothecaries. As part of the Osiao experience, consumers are offered
diagnostic consultations inspired by the deep ancestral learnings of
Traditional Chinese Medicine. Osiao debuted exclusively in Hong Kong
with Lane Crawford at the Canton Road and Times Square locations.
In addition to China, we have identified opportunities in other countries
where we can build long-term relationships to serve a growing consumer
base. For example, Darphin’s heritage as a professional Parisian skin care
brand resonated with consumers across markets, leading to strong
performance in Canada, Turkey and Germany. M.A.C expanded its
presence in Sub-Saharan Africa this fiscal year with the opening of
freestanding stores in Nigeria, Botswana and Zambia.
Clinique Even Better Makeup SPF 15 offers
shades matched for consumers in Africa.