Estee Lauder 2013 Annual Report Download - page 46

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44
To cater to our global, multi-ethnic and traveling
consumers, in fiscal 2013 Clinique expanded its
signature “Service As You Like It” experience
offered at counter by increasing the number
of languages available on its innovative iPad
Skin Care Diagnostic Tool to 28 languages—
a 27 percent increase compared to the prior
fiscal year. Clinique also launched this High-
Touch, multi-layer service tool at leading
counters in Australia, Canada, Chile, Korea
and Spain.
At the same time, changing consumer behavior
and the growth of our brands have presented us
with new and exciting opportunities. In fiscal
2013, we strengthened our distribution in the
United States and around the world through
specialty multi-brand retailers. Global powerhouse
Sephora is a valuable partner for a number of
our brands, including Estée Lauder, Clinique,
Origins, Smashbox, Bumble and bumble and
Bobbi Brown.
THE STRENGTH AND DIVERSITY OF OUR SELECTIVE DISTRIBUTION
STANDS AS A PILLAR OF OUR SUCCESS, ALLOWING US TO BUILD
A UNIQUE PRESENCE IN THE MARKETPLACE.
The Aveda Experience Center in the Minneapolis-St. Paul
International Airport connects consumers with holistic beauty,
wellness, education and environmental awareness.