Estee Lauder 2013 Annual Report Download - page 61

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We strive to delight our consumers by creating exciting and unexpected
products and experiences. Jo Malone London exemplified this with its
debut of Sugar & Spice, a limited-edition collection of fragrances inspired
by English desserts, such as Lemon Tart and Redcurrant & Cream.
Smashbox launched the world’s first social-media integrated photo booth
in one of the longest-standing Smashbox counters in Ireland. Drawing on
its heritage of the iconic photography studio where the brand was born,
Smashbox Makeup Artists provided consumers with glamorous mini-
makeovers and then invited guests into the “socially-enabled” photo
booth. Guests could immediately share their snapshots with friends
digitally on Twitter, Facebook or email, and print out their photos
as keepsakes.
Jo Malone London Sugar & Spice limited edition collection is inspired by
English desserts such as Lemon Tart and Redcurrant & Cream.