Estee Lauder 2013 Annual Report Download - page 24

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22
We seek to delight our consumers with high-
quality offerings at every touch point of the
prestige experience— from the training of our
beauty advisors to the brushes and tools they
use to apply products. Importantly, we never
allow ourselves to be complacent; we diligently
seek methods to improve the quality of our
products and the prestige experience for
our consumers.
We strongly believe that our high-quality
products and experiences provide us with the
foundation for sustainable profitable growth
and allow us to consistently meet and exceed
the expectations of our consumers. Our ability
to deliver quality results consistently is the basis
of our consumers’ trust in us.
OUR FOCUS ON QUALITY HAS BEEN AT THE HEART OF OUR
BRANDS, OUR COMPANY AND OUR DEFINITION OF PRESTIGE
BEAUTY SINCE OUR FOUNDING IN 1946.
Darphin IDEAL RESOURCE addresses aging skin
with botanical-derived ingredients.