Estee Lauder 2013 Annual Report Download - page 23

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21
our commitment
to quality
Our focus on quality has been at the heart of our brands, our Company
and our definition of Prestige Beauty since our founding in 1946. From the
selection and sourcing of our ingredients, to packaging, advertising and
distribution, we aim for flawless execution at all points of the prestige
journey, an achievement we believe is possible because of the high caliber
and dedication of our people.
Before launching the new Ermenegildo Zegna Essenze fragrance
collection in fiscal 2013, we purchased the harvest of an Italian bergamot
orchard to protect the integrity of the key ingredient that serves as the
basis of the collection. Each year, Origins reviews more than 100 new
ingredients from all over the world. Darphin prides itself on using botanical
ingredients, and designing innovative formulas and regimens based on
professional expertise.
The Italian bergamot orchard that yields the
star ingredient of a signature scent in the
Ermenegildo Zegna Essenze fragrance collection.