Estee Lauder 2013 Annual Report Download - page 56

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54
M.A.C’S WEBSITE DREW 18 MILLION VISITORS IN ONE DAY WITH THE
EXCLUSIVE ONLINE LAUNCH OF RIRI WOO LIPSTICK, PART OF
THE RIRI HEARTS M.A.C COLLECTION FORMED IN COLLABORATION
WITH GLOBAL POP SUPERSTAR, RIHANNA.
La Mer took the nutrient-rich Miracle Broth™,
the essential ingredient of its Crème de la Mer
product line, and launched its blockbuster The
Moisturizing Soft Cream, which offers renewal
results of the original crème in a supple new
texture. This launch, the biggest in the brand’s
history, has brought a new generation
of global consumers to the La Mer franchise.
The product itself has received dozens of
awards, including the 2013 Marie Claire Prix
d’Excellence de la Beauté. This highly successful
launch serves as a prime example of industry-
leading innovation combined with the strong
execution for which The Estée Lauder Companies
is known.
Meanwhile, Ojon continues to reinvent and
innovate in the restorative oil sub-category of
hair care. The brand was recognized for its multi-
benefit Rare Blend Oil Total Hair Therapy
product, which won the Best Hair Care Product
award at the 2013 Cosmetic Executive Women
Beauty Insider Choice Awards.
M·A·C collaborated with superstar Rihanna to launch
the exclusive RiRi Hearts The M.A.C collection.