Estee Lauder 2013 Annual Report Download - page 53

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51
driving growth
through
innovation
We believe that the Prestige Beauty experience must involve elements
that feel fresh and surprising — a chance to try a new skin care product, an
unexpected High-Touch service or a new shade of lipstick. Our vibrant
relationships with external partners, including labs, universities and
suppliers, help us develop innovative offerings that continue to delight
consumers. Each year we introduce new products and services, improve
and reformulate others, and launch scores of new color stories, among
other initiatives. These innovations create buzz, drive traffic to stores and
keep consumers coming back for more.
In fiscal 2013, innovation across all brands and regions contributed to
our overall growth. Sixteen percent of our sales came from innovations
and new products. One of our greatest strengths is our ability to give
consumers around the world the products and services they crave, even
before they know they want or need them. Clinique followed its highly
successful BB cream with the introduction of Moisture Surge CC Cream,
a color-correcting treatment that uses new technology to address a number
of skin concerns. And true to its dermatological heritage, the brand
launched A Different Nail Enamel for women with sensitive skin.
Origins GinZing moisturizer harnesses the
power of energy-boosting ingredients such
as ginseng and coffee bean.