Estee Lauder 2013 Annual Report Download - page 87
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85
A strong example of our brand-led programs is
our support for M.A.C AIDS Fund, which is the
largest corporate foundation and second-largest
private donor in the United States for HIV/AIDS
causes. Celebration of all ages, races and sexes
is central to the brand’s DNA, and support of
anyone affected by HIV/AIDS — especially those
in high-risk countries and communities — is the
Fund’s mission. Since the program’s inception,
M.A.C has raised more than $295 million
through its VIVA GLAM initiative, which directs
100 percent of the purchase price in the United
States of VIVA GLAM Lipstick and Lipglass to
M.A.C AIDS Fund and other organizations
dedicated to fighting HIV/AIDS in the most
neglected and highest-risk communities around
the world.
During Earth Month, Aveda employees, salons
and consumers work together to raise money
for organizations that support clean water
initiatives around the world. Since 1999, Aveda
has raised more than $26 million, nearly
$9 million in 2011 and 2012 combined. Aveda
donated 100 percent of the suggested retail
price from sales of its Light the Way™ candle
in April 2013 to its Earth Month partner, Global
Greengrants Fund, which works to protect
water resources and provide access to clean,
safe water in communities around the world.
Nicki Minaj is featured in the M.A.C VIVA GLAM campaign which
has raised more than $295 million toward HIV/AIDS causes.