Estee Lauder 2013 Annual Report Download - page 32

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30
To connect even further with consumers in a non-traditional, creative way,
Bobbi Brown launched a dedicated brand page on Pinterest, where many
of the brand’s fans spend time. The page launched with colorful photos —
many taken by Bobbi herself— inspired by the brand’s new Neons &
Nudes color collection. Pinned photos included items that inspired Bobbi
to create the collection, different looks to achieve, face charts, and quotes
from Bobbi that offer brand devotees fresh, engaging, educational and
personalized content.
FROM ITS ICONIC CRÈME AND BLACK BOX, TO ITS UNIQUELY
LUXURIOUS SCENTS, JO MALONE LONDON UNDERSTANDS THAT
FRAGRANCE IS A PERSONAL STATEMENT. CONSUMERS COLLABORATE
WITH JO MALONE LONDON STYLISTS TO PERSONALIZE THEIR
SCENT EXPERIENCE— TO BE WORN SOLO OR LAYERED FOR TRULY
INDIVIDUALIZED EFFECTS.
Consumers can create a custom fragrance
gift box with a Jo Malone London Stylist.