Estee Lauder 2013 Annual Report Download - page 69
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67
Chinese consumers are very focused on skin
care, which represents a key pillar of strength
for us. We continue to capture consumers there
by entering new cities, opening more doors and
expanding our reach through our e-commerce
and m-commerce.
We recognize that success in the Chinese
market depends largely on investment in people,
innovation and local relevance of our products.
We are extremely proud of the successful
execution by our team in this regard. The Estée
Lauder brand continues to be the number one
Prestige Beauty brand in its distribution in China.
Clinique was among the fastest-growing brands
at retail in key markets around the globe. La Mer
also achieved notable results by focusing on skin
care products and service rituals that resonate
with Chinese consumers, both those in China
and Chinese residents traveling abroad. Today,
we estimate that one-third of La Mer’s sales
come from Chinese consumers, a testimony to
their love of the brand.
La Mer skin care products and service rituals
resonate with the Chinese consumer.