Estee Lauder 2013 Annual Report Download - page 50
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48
where space is constrained. While more than
30 Bobbi Brown stores maintain a consistent
design theme, each one is subtly tailored to the
local market. In the United Arab Emirates, Bobbi
Brown store windows are customized with
sentiments such as “Bobbi Loves Dubai,” while
a store in Moscow, Russia, features a fireplace to
warm consumers from the cold.
Meanwhile, our e-commerce and m-commerce
business continued their robust growth.
Globally, we inspired terrific sales from our
brand sites, as well as retailer sites. We sell
through more than 180 e-commerce and
m-commerce sites in 20 markets and are rapidly
expanding our brands’ mobile capabilities as
sales from these devices continue to rise. Fifteen
of our brands sell directly to consumers online
through our own e-commerce sites and select
m-commerce sites in 20 countries. In fiscal
2013, our online business in the Americas grew
double-digits. As a leader in online Prestige
Beauty, we invest our resources to improve our
brands’ High-Touch services, marketing tools
and technology across these platforms.
The Bobbi Brown flagship store at the Dubai Mall in the
United Arab Emirates boasts a private events space, where consumers
may receive one-on-one makeup lessons in a more intimate setting.