Estee Lauder 2013 Annual Report Download - page 91

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89
OUTLOOK
Every year, we refine our strategy to target the best opportunities for
profitable growth, emphasizing the most promising products and
categories and examining different markets and channels that will help us
achieve our goals. We will continue our strong focus on emerging-market
consumers, high-growth distribution channels, exemplary innovation and
the creation of locally relevant products and services.
As the largest beauty company focused exclusively on global Prestige
Beauty, we believe we are well-positioned to take advantage of the
underlying dynamics supporting our overall growth. We expect that
Prestige Beauty will continue to grow approximately three to four percent
over the next several years; it is our goal to grow at least one percent faster
than Prestige Beauty annually.
M·A·C Mineralize Rich Lipstick contains 77-Mineral Moist Complex
to nourish lips with a luxurious, lightweight formula.
The larger lipstick bullet delivers fuller, sleeker application.