Estee Lauder 2013 Annual Report Download - page 88

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86
This year, to celebrate World Oceans Day, La Mer created a limited-
edition Crème de La Mer jar and donated $200,000 to Oceana, the
world’s largest international ocean advocacy organization. La Mer teamed
with renowned oceanographer, Dr. Silvia Earle, and National Geographic
Society to create an impactful film for World Oceans Day.
Jo Malone London, which uses gardens as an inspiration for many of its
scents, launched a program that supports community gardening projects
in urban areas. The brand regenerated the “Old English Garden” in
Battersea Park, London, and has announced plans to revitaize a
community garden in Brooklyn in collaboration with Bette Midler’s
New York Restoration Project, a nonprofit organization dedicated to
transforming open space in underserved communities.
Further information on our Corporate Responsibility activities can be
found in our Corporate Responsibility report at www.elcompanies.com.
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