Estee Lauder 2013 Annual Report Download - page 42

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40
Our effective storytelling not only increases loyalty among current
devotees, but also facilitates spreading the word to others and drawing
new consumers to our brands. M.A.C is currently the number one prestige
makeup brand on Facebook, with approximately six million “Likes.”
On Twitter, 52 M.A.C Makeup Artists tweet in 10 languages. Origins uses
its Facebook page as an education tool, raising awareness of its brand,
products, promotions and services by offering information and linking
back to the brand’s website for deeper storytelling. The Estée Lauder
brand is very proud to have been recognized in the L2 Genius Rankings
for China and globally in Fall 2012, highlighting its sophisticated digital
influencer partnerships and best-in-class website.
M·A·C Punk Couture is an online-exclusive collection
of intense, deep colors that capture Punk™s
rebel spirit and revolutionary impact on fashion.