Estee Lauder 2013 Annual Report Download - page 14

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Prestige Beauty today is the expert touch of a beauty advisor at an Estée
Lauder brand counter, the energizing music at a M·A·C location, or the
enchanting scents in the air at a Jo Malone London store. Every touch
point is designed to inspire and delight our consumers. It is this total
experience that sets our brands apart.
SIMPLY PUT, PRESTIGE BEAUTY IS BRINGING THE BEST TO EVERYONE
WE TOUCH AND BEING THE BEST AT EVERYTHING WE DO.
BY DEFINING PRESTIGE BEAUTY, WE HAVE DEFINED OURSELVES.
Today, we are a truly global company, serving the world’s most discerning
consumers with quality products and services tailored to the needs of
individuals in the more than 150 countries and territories in which we are
sold. We provide consumers, across races and cultures, aspirational
products, accompanied by outstanding High-Touch services, in some of
the world’s most exciting retail settings, including the digital world.
And, importantly, we hold our brands, our products and ourselves to
high standards.
Jo Malone London scents celebrate a timeless
elegance and discerning simplicity.