Estee Lauder 2013 Annual Report Download - page 11

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9
strategy, maximize our direct access to consumers through our
e-commerce and m-commerce platforms and invest in new marketing
strategies. Our integrated and disciplined approach to financial matters
also enables us to eliminate non-value-added costs and reinvest in our
growth. In this way, we are poised to continue our sustainable, profitable
growth and set the pace for the industry as a whole.
One of the many advantages to being a truly global company is
the perspective and insight we gain from our international presence.
Our 10-year Strategic Compass provides us with a roadmap to what we
believe will be the biggest and fastest-growing opportunities in the
evolving global Prestige Beauty landscape. We will continue to leverage
the strengths of our exceptional brands and seek inspiration from the
cultures and people we touch around the world, while pursuing growth
opportunities in our heritage markets. We are reaching a larger and more
diverse population by creating products for consumers of all races and
cultures. As affluence increases in emerging markets, we will attract new
consumers worldwide, particularly those in China, the Middle East, Brazil
and Africa.
We will continue to follow the words of our Chairman Emeritus, Leonard A.
Lauder, who says, “Quality always wins.” As I reflect on our excellent
performance in fiscal 2013, I am extremely grateful for the ongoing
support of Leonard Lauder and William P. Lauder. All that we have
achieved in the past four years is rooted in our Company’s rich heritage.
Our values and our success gives me confidence in our future.
Sincerely,
Fabrizio Freda
President and Chief Executive Officer