Estee Lauder 2013 Annual Report Download - page 105

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103
Launched in late 2012, AERIN Beauty consists of edited makeup
collections personally curated by its founder, Aerin Lauder, to make
choosing makeup effortless with both essential and seasonal color
collections. It embodies the stylish, feminine and modern aesthetic of
her new lifestyle brand, AERIN. Exclusively available in select specialty
retail in North America and the United Kingdom.
Truly vital skin radiates with energy and light, as if lit from within. Osiao is
dedicated to unlocking the secrets to ageless beauty inside and out with a
collection of meticulously formulated, rare and truly luxurious concentrates
and complementary treatments. Osiao was created and developed at
IdeaBank, a division of our BeautyBank organization, and launched
exclusively in Asia in 2012.
MARNI, a coveted Italian design house, joined our portfolio with an
exclusive global fragrance license agreement. Marni fragrance was
l
aunched in the Spring of 2013 and is available in high-end retailers in nine
countries. Marni is a mindset, not just a label or a style. It’s a world of its
own, slightly out of the ordinary. A spirited sensorial language: individual,
unpredictable, with a quirk.