Estee Lauder 2013 Annual Report Download - page 74

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72
traveling with
our consumer
As a global leader in Prestige Beauty, we set the bar for beauty retailing
excellence in airports around the world and continue to see robust growth
in the Travel Retail channel, where we continue to gain share. We currently
hold number one global positions in prestige skin care and makeup,
a testament to the relevance of our brands among traveling consumers.
We continue to see significant growth opportunities in the Travel Retail
channel, as well as in the local markets to which consumers travel.
An estimated one billion travelers took international flights in 2012 and we
expect traffic will continue to grow. By exposing world travelers to our
innovative products, cutting-edge marketing and High-Touch services,
we are increasing sales and building equity for our brands.
We invent new ways to provide High-Touch services adapted to the
compressed schedules and preferences of traveling consumers, such as
relaxing massage treatments and makeup demonstrations. We set the
standard with world-class merchandising, talented people and our
Travelers encountered an expansive ad for Clinique Even Better
Clinical Dark Spot Corrector at the Copenhagen Airport.