Estee Lauder 2013 Annual Report Download - page 19

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17
the power
of our
brands
The Estée Lauder Companies has long been recognized in the industry for
its world-class portfolio of diverse Prestige Beauty brands.
Each of our brands possesses a distinct identity and unique method
of connecting with consumers. The Estée Lauder brand’s iconic, high-
performance products embody innovation, sophistication, glamour and
superior quality that appeal to the high-end consumer. Clinique’s
customized approach and quality products— all carefully tested and
formulated with the latest science— attract individuals seeking allergy-
tested, fragrance-free skin care rooted in dermatological heritage. M.A.C
is a go-to brand for consumers and beauty industry professionals alike, a
favorite of makeup artists, models, photographers and journalists around
the world. Driven by insight, creativity and innovation, each of our 30
brands is meticulously cultivated to create a sustainable business.
We are the leading company exclusively dedicated to Prestige Beauty.
In the Americas, our top-tier prestige brands performed especially well in
fiscal 2013, as affluent consumers continued to demonstrate their
commitment to our products.
Clinique Chubby Stick Shadow Tint for Eyes.