Estee Lauder 2013 Annual Report Download - page 62

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60
Consumer desire is a primary inspiration for ideas, launches and product
innovation. Lab Series Skincare for Men connects with its primarily male
consumers by using language that resonates— such as describing skin
complexion in ads as “shiny” instead of “oily,” and referring to toners as
“skin solutions.” Using terminology that speaks to the core consumer has
contributed to the success of Lab Series’ best-selling Oil Control line of
products. Similarly, La Mer responded to its consumers’ desire to achieve
a sun-kissed look. In Spring 2013, the brand launched Soleil de La Mer,
adding both in-sun SPF protection and sunless tanning properties to its
luxurious products.
Our brands are trendsetters that also drive growth through innovative
creative partnerships with fashion designers, artists and musicians, as well
as movie, TV and theater productions. Across brands, we participate in
top fashion shows around the world each year. M.A.C continued to
deepen its ties with pop culture, participating in 460 films, including
The Great Gatsby, and 350 plays, including Cyndi Lauper’s Tony Award-
winning hit, Kinky Boots.
Lab Series Pro LS All-In-One Face Treatment provides
four skin care benefits in one formula.