Dish Network 2007 Annual Report Download - page 9

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Table of Contents
DISH NETWORK
Programming
Basic Programming Packages
. We use a “value-based” strategy in structuring the content and pricing of programming packages available
from the DISH Network. For example, we currently offer our “America’s Top 100” (“AT100”) package for $29.99 per month. This package
includes over 100 of our most popular digital video and audio channels. We estimate that cable operators would typically charge over $45.00
per month, on average, for comparable service.
Our “America’s Top 200” (“AT200”) package, which we currently offer for $42.99 per month, is similar to an expanded basic cable package,
and includes over 200 of our most popular digital video and audio channels, including Sirius Music Channels. We estimate that cable operators
would typically charge over $55.00 per month, on average, for a similar package. In addition, most of our customers are eligible for a $49.99
per month package that includes AT200, local channels and a digital video recorder (“DVR”).
We estimate that cable operators would typically
charge over $65.00 per month, on average, for a similar package.
Our “America’s Top 250” (“AT250”) package, which we currently offer for $52.99 per month, includes over 250 digital video and audio
channels, and our “America’s Everything Pak,” which combines our AT250 package and more than 30 commercial-free premium movie
channels including HBO, Cinemax, Showtime and Starz, is currently offered for $89.99 per month.
We offer satellite-delivered local broadcast channels for an additional $5.00 per month in over 170 markets in the United States, representing
over 96% of all of U.S. television households. Cable operators typically include local channels in their programming packages at no additional
cost.
Movie Packages
.
We offer HBO, Cinemax, Showtime, Starz and other premium movie packages starting at $12.99 per month and including as
many as 10 channels. We believe many of our movie packages are a better value than similar packages offered by most other multi-channel
video providers.
High Definition Programming Packages
. We offer over 25 national high definition (“HD”) channels for $20 per month, more than any other
major pay TV provider in the United States. Further, customers who subscriber to HBO, Showtime and Starz also receive an HD feed of those
channels at no additional cost. Similarly, customers who subscribe to standard definition local channels also receive HD local channels, where
available. We expect to offer HD local channels to more than 50 percent of U.S. households by the end of 2007.
DISH Latino Programming Packages
. We offer a variety of Spanish-language programming packages. Our “DISH Latino” package includes
more than 35 Spanish-language programming channels for $24.99 per month. We also offer “DISH Latino Dos,” which includes over 195
English and Spanish-language programming channels for $36.99 per month. Our “DISH Latino Max” package includes more than 220 Spanish
and English-language channels for $46.99 per month. Additionally, subscribers may add more than 35 Spanish-language programming
channels to any of our AT100, AT200 and AT250 packages for an additional $12.49 per month.
Family-Friendly Programming Package . Our DishFAMILY package offers over 40 “family- friendly” channels including sports, news,
children’s programming, lifestyle, hobbies, shopping and public interest for $19.99 per month, or $24.99 including local channels.
Comparatively, the family tier package offered by most other pay TV providers is more than $30 per month.
International Programming
. We offer over 130 foreign-language channels including Arabic, Portuguese, Hindi, Russian, Chinese, Greek and
many others. DISH Network remains the leader in delivering foreign-language programming to customers in the United States, and our
foreign-language programming contributes significantly to our subscriber growth. Foreign-language programming is a valuable niche product
that attracts new subscribers to DISH Network who are unable to get similar programming elsewhere, and while this niche is becoming more
competitive, we will continue to explore opportunities to add foreign-language programming.
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