Columbia Sportswear 2009 Annual Report Download - page 3

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2
In the past two years, Columbia Sportswear has applied for more patents than in its entire 72-year
history. Our goal is to assemble a portfolio of innovative technologies that deliver benefits of
highest importance to outdoor consumers ad differetiate our produts fro our opetitors’.
Today, a far greater percentage of our products contain these differentiating technologies,
compared with just two years ago.
And the best is yet to come.
For Fall 2010, we will launch the newest addition to our innovation portfolio with the patent-
pending Omni-Heat™ suite of warmth technologies – Omni-Heat™ Reflective, Omni-Heat™
Insulated, and Omni-Heat™ Electric. We believe Omni-Heat is the most innovative warmth
technology to hit the outdoor industry in decades.
Unlike many other technologies, Omni-Heat is relevant across outerwear, sportswear, footwear,
accessories and equipment. And it is visible so that consumers can iediatel get it ad
understand the benefits they will experience when they use it.
Omni-Heat will be available in over 90 styles across a wide range of prices, forming the nucleus of
our Fall 2010 product offering, and will be supported by an aggressive integrated global marketing
blitz.
Wielding Design as a Competitive Weapon
In addition to being known as category innovators, powerful brands are also known for compelling
and elegant design.
Today, more than ever before, the product merchandising and design teams within each of our
major brands – Columbia, Mountain Hardwear, Sorel and Montrail – are focused on uncovering real