Columbia Sportswear 2009 Annual Report Download - page 10

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regarding future economic prospects that affect consumer spending, particularly on discretionary items. This
cyclicality and any related fluctuation in consumer demand could have a material adverse effect on our financial
position, results of operations or cash flows.
For further discussion regarding the effects of the current macro-economic environment on our business, see
Part II, Item 7, Management’s Discussion and Analysis of Financial Condition and Results of Operations.
Products
We provide high quality apparel, footwear, accessories and equipment for use in a wide range of outdoor
activities by men, women and youth. A large percentage of our products are also worn for casual or leisure
purposes. The durability, functionality and affordability of our products make them ideal for a wide range of
outdoor activities. Our products serve a broad range of consumers including elite mountain climbers, winter
outdoor enthusiasts, hunting and fishing enthusiasts, top endurance trail runners, and outdoor-inspired
consumers. We also market licensed collegiate apparel and accessories under our Columbia brand.
We develop and manage our merchandise in four principal categories: (1) sportswear, (2) outerwear,
(3) footwear and (4) accessories and equipment. Our product innovations and designs are inspired by the
performance needs of consumers who participate in activities that we group into six end-user activity-based
categories: (1) winter, (2) water, (3) trail, (4) travel, (5) fishing/hunting and (6) golf.
The following table presents the net sales and approximate percentages of net sales attributable to each of
our principal product categories for each of the last three years ended December 31 (dollars in millions):
2009 2008 2007
Net Sales % of Sales Net Sales % of Sales Net Sales % of Sales
Sportswear ................... $ 472.5 38.0% $ 540.9 41.0% $ 565.6 41.7%
Outerwear .................... 482.5 38.8 491.7 37.3 497.6 36.7
Footwear ..................... 214.6 17.2 217.2 16.5 227.4 16.8
Accessories and equipment ...... 74.4 6.0 68.0 5.2 65.4 4.8
Total .................... $1,244.0 100.0% $1,317.8 100.0% $1,356.0 100.0%
Sportswear
We design, develop, market and distribute sportswear products for men, women and youth under our
Columbia and Mountain Hardwear brands. Our sportswear products incorporate various fabrication and
construction technologies that protect consumers from the outdoor elements and enable consumers to enjoy the
outdoors longer and in greater comfort year round. Our sportswear products are designed to be worn as a layering
system with our outerwear and footwear products during fall and winter outdoor activities, or individually during
milder weather commonly encountered during spring and summer outdoor activities such as hiking, trekking,
fishing, golfing, adventure travel and water sports. Mountain Hardwear-branded sportswear consists primarily of
performance apparel designed for mountaineering, backpacking, rock climbing and adventure sports. Our
Columbia and Mountain Hardwear sportswear product assortments also include casual styles designed to appeal
to a broader consumer base.
Outerwear
We design, develop, market and distribute outerwear products for men and women under our Columbia,
Mountain Hardwear and Sorel brands and for youth under our Columbia and Mountain Hardwear brands.
Outerwear is our most established and iconic product category and incorporates the cumulative design,
fabrication, fit and construction technologies that we have pioneered over several decades and that we continue to
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