Chrysler 2007 Annual Report Download - page 75

Report on Operations CNH74
tractors are produced in China by Shanghai New Holland
Agricultural Machinery Co. Ltd., the joint venture with SAIC, and
will be exported to Africa, Russia and other Asian countries.
New Holland Agriculture won the “Eye on Biodiesel” award for
innovation at the National Biodiesel Board Conference in Texas.
Case IH Agriculture launched the Module ExpressTM 625
cotton picker/packager, featuring innovative solutions that
enable farmers to pick, transfer and pack cotton with one
single machine and received a prize from the American Society
of Agricultural and Biological Engineers (ASABE) for the most
innovative design. These two brands of the Sector were
awarded six prizes from ASABE, more than any other
manufacturer of agricultural machinery.
The brand, a leader in windrower technology, launched the
new WD 3 Series windrowers which is optimal for use on hilly
terrain, and the Axial-Flow® 7010 combine harvester.
The new A7700 sugar cane harvester with Tier 3 engines won
the “Metric Awards Brasil” at the PTC Technology Day in San
Paolo for its innovative contents and high productivity.
The Case IH Magnum tractor won the “Good Design Award”
from The Chicago Athenaeum: Museum of Architecture and
Design.
At the end of the year, Case IH Agriculture began shipping the
New PumaTM Series tractors.
During the year, both of CNH’s agricultural equipment brands
reinforced their industry-leading position in supporting the
use of B100 biodiesel, providing customers with the widest
and most comprehensive choice of biodiesel-supported
machinery.
New Holland Construction launched new models of skid steer
loaders with upgraded engines and cabs and additional
features, celebrating its 35th anniversary of skid steer loader
production. The brand expanded its offering with the
introduction of telehandlers.
New Tier 3 products were launched in Latin America including
E215 and E330 crawler excavators, new skid steer loaders and
backhoe loaders. In Europe, the brand introduced an upgraded Tier
3 E245 crawler excavator with improved performance and
productivity and new models of wheel loaders and telehandlers.
New Holland Construction won the AE50 award from ASABE
for the On-the-Go Two-Speed Shift feature on the Super Boom
L185TM skid steer loader.
Case Construction launched the new Tier 3 CX B Series
hydraulic excavators offering significant improvements in
productivity, fuel efficiency and noise levels, and the new M
Series 2 backhoe loaders. The brand also launched the E Series
wheel loaders in Latin America and, in North America, the
high-powered 1650L crawler dozer, the first model in its new L
Series line.
Case Construction won “Contractor’s Choice” recognition in
North America from the Roads & Bridges Magazine and many
of its products were also cited as “Best of” in the respective
categories.
Services
Together with product innovation, in 2007 CNH continued to
focus its efforts on the sales network and customer assistance.
Case IH Agriculture expanded its “Service Max” program from
Europe to North American customers. This 24-hour-a-day/7-
day-a-week service provides dealer back-up for after-sales
support, technical service and breakdown assistance including
parts procurement from depots, plants and suppliers.
At the beginning of 2007, New Holland Agriculture introduced
“Top Service” to western Canada and Europe and later to the
U.S. market, an industry-leading customer support program
with company technical experts and parts and logistics
specialists working in tandem with the dealer network to
expeditiously solve technical problems to customers
machinery.
Financial Services is CNH’s captive financing business,
providing financial services to dealers and end customers.
Through a wide variety of financial products offered to dealers
and end customers in North America, Australia, Brazil and,
through a joint venture, in Western Europe, Financial Services
supports the increase of CNH product sales and the
strengthening of brand loyalty.
More in detail, CNH Financial Services offers to the sales