TomTom 2015 Annual Report Download - page 30

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MANAGEMENT BOARD REPORT
TOMTOM / ANNUAL REPORT AND ACCOUNTS 2015 / 29
LICENSING BUSINESS &
FINANCIAL REVIEW
STRATEGIC PRIORITIES
• Take advantage of the new mapmaking platform to
deliver real-time maps
• Maximise Licensing revenue via existing and new
customers
• Broaden product portfolio by new map feature
offerings and by stronger location-based services
delivering online maps
BUSINESS REVIEW
In 2015, we have seen an increased interest in our strengthening
product portfolio, especially as a result of the development and
launch of our new mapmaking platform. In addition, recent
developments within the mapmaking landscape and
competition led to an increased number of existing and new
customer discussions. As a result, our sales channels, Consumer
Licensing, TomTom Geospatial and Expansion Markets, grew
and diversified their global customer base during the year.
We signed several new partnerships, such as Uber, who will be
using our global maps and traffic products for the Uber driver
application. We have also renewed and extended many existing
partnerships, including with Apple, which renewed its global
agreement with TomTom for maps and related information.
The partnership announced with Mozilla to bring our Maps and
Navigation online apps to the Firefox OS smartphone devices is a
good example of the ongoing diversification in our product
portfolio, which now also contains online maps. By using our
maps online, consumers have the benefit of not having to
download the full map content to their device.
With the growing crowd-source reports and expanding sensor
input (e.g. probes) received via our customer partnerships we
continue to improve our real-time map products with high levels
of efficiency. Through these partnerships we were also able to
further improve and expand our traffic product.