TomTom 2015 Annual Report Download - page 20

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OVERVIEW
TOMTOM / ANNUAL REPORT AND ACCOUNTS 2015 / 19
TOMTOM TRAFFIC
Cities and urban areas around the globe experience increasing urban mobility challenges as the populations
and the number of cars on the road network continue to grow. Similar problems are being faced in all major
cities as the traffic congestion increases and parking spaces become more difficult to find. Transportation
authorities are facing growing challenges to manage their cities in a smart and efficient way. Therefore new,
smarter and more efficient solutions are required to deal with traffic planning, traffic control and to organise
safer, greener and more comfortable mobility in cities.
A GLOBAL LEADER IN REAL-TIME TRAFFIC INFORMATION
TomTom has created a comprehensive product portfolio for
traffic and travel information as well as road data analytics to
help improve mobility and provide solutions for better decision-
making in transportation.
OUR REAL-TIME TRAFFIC
INFORMATION,
AVAILABLE IN 50
COUNTRIES, is a vital tool for
drivers and government authorities to
save time and resources by reducing
congestion
Based on a global traffic community of over 400 million
connected users, which generates over 8 billion anonymous
speed measurements every day, we provide precise and up-to-
date traffic information for highways, major roads and secondary
roads on a global scale. We provide highly accurate
measurements of traffic jams and delays for better route
calculation, which helps drivers to make better decisions that
save time.
Our historical traffic archive has continued to grow significantly
and now contains over 14 trillion location measurements, which
is used for road traffic analytics by governments and local
authorities to help improve traffic flow on congested road
networks.
We also utilise this information for congestion level
benchmarking and long-term trend analysis. This data enables us
to create TomTom Traffic Index, a global benchmark that is
published annually comparing congestion levels and the impact
they have on over 220 cities worldwide. The TomTom Traffic
Index makes the congestion problem visible to the general
public, the driving commuters and the city traffic planners.