TomTom 2015 Annual Report Download - page 18

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OVERVIEW
TOMTOM / ANNUAL REPORT AND ACCOUNTS 2015 / 17
INTELLIGENT MAPMAKING
TomTom uses intelligent mapmaking to deliver accurate and up-
to-date maps. We invented and perfected a highly efficient
hybrid approach that combines professional mapmaking
methods with community input and has a focus on fast cycle-
times and quality assurance. Through our mapmaking approach,
we tap into local teams of highly skilled map technicians located
in more than 40 countries and a fleet of mobile mapping vans
that drive the streets every day. We have a growing community
of hundreds of millions of users, of which many share map
feedback with us as changes in the real world are detected. In
addition, we continue to explore new sensor data as cars become
more and more connected, to further extend our pool of hybrid
mapmaking data. We believe that our mapmaking approach
allows us to deliver highly accurate global maps more quickly.
CLOSED LOOP
Our transactional mapmaking platform allows us to rapidly close
the loop between detecting changes in the real world and
updating the map on an end user’s device. Transactional means a
map change can pass through our closed loop process end-to-
end, be quality assured, and end up in the product for use in a
matter of days, hours and eventually minutes, fulfilling a key
requirement for real-time maps.
First, a map change is detected via our intelligent mapmaking
process. Next, we select only the part of the map that is impacted
by the change. We update the map and immediately conduct
hunderds of quality checks that assure accuracy. We then merge
the changed piece back into the map as an incremental update.
As this quality assured process is transactional, the map database
is continuously releasable.
EASY-TO-USE MAP DELIVERY FORMATS
TomTom delivers global real-time map updates to customers via
fast and frictionless map distribution mechanisms, including
MultiNet-R, Navigation Data Standard (NDS) and Map Content
API. MultiNet-R delivers all the high quality content layers of the
TomTom map database in a single and easy-to-use relational
database model. As an industry leader in the adoption of the
NDS, we offer modular, plug-and-play run-time maps. Finally,
our Map Content API provides access to the latest possible map
changes with total flexibility.