TomTom 2015 Annual Report Download - page 13

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OVERVIEW
TOMTOM / ANNUAL REPORT AND ACCOUNTS 2015 / 12
CONSUMER
Our Consumer business creates innovative and easy-to-use
products that give consumers the knowledge they need to get
where they want to go effortlessly and quickly. Consumer
activities are focused on the Drive and Sports categories;
products include PNDs, smartphone navigation applications,
GPS sport watches and action cameras. TomTom consumer
products are recognised for their smart and intuitive user
interface, strong GPS performance and innovative design and
features aimed at satisfying real consumer needs and desires.
AUTOMOTIVE
Our Automotive business provides cutting-edge modular
software components - maps, traffic and navigation software - to
car manufacturers (OEMs) and Tier 1 head unit vendors. Each
component can be integrated as a stand-alone product, or
combined into the Connected Navigation System, to deliver
seamless compatibility, advanced user experience and cost-
effective implementation. Automotive is also involved in a
number of ADAS and Autonomous Driving partnerships, where
our technology is being used to make Autonomous Driving a
reality.
LICENSING
Our Licensing business sells maps, traffic and navigation
software. It also offers cloud-based products and platforms that
allow developers easy access to content to create location-enabled
applications for businesses and governments. Licensing focuses
on two types of customers: B2B2C, where TomTom's products are
incorporated in end user applications such as smartphones,
wearables and tablets, and on the internet; and B2B &
Government, serving professional users for location-based
applications such as geographical information systems (GIS)
providers, governmental bodies and traffic management
institutions.
TELEMATICS
Our Telematics business offers fleet management, vehicle
telematics and connected car services. Our WEBFLEET platform
is a Software-as-a-Service solution, used by small to large
businesses to improve vehicle performance, save fuel, support
drivers and increase overall fleet efficiency. In addition,
Telematics provides services for the insurance, rental and leasing
industries, car importers and companies that address businesses
as well as consumers.
OUR PEOPLE
ENTREPRENEURIALISM IS VALUED IN OUR COMPANY;
We believe that without organisational flexibility for people to make their own choices and
thrive, we will stifle innovative thinking
The true value of our business lies in our people. We aim to
attract the best talent, invest in their development and give them
the opportunity to grow and achieve more every day. TomTom
attracts agile and adaptable people, capable of effectively dealing
with and responding rapidly to changing circumstances. Having
the best and diverse talent enables us to deliver the best and most
innovative products to our customers.
In 2015, our global headcount grew by 12% to more than 4,600
people based in 35 countries. Number of new joiners was at an
all-time high, with more than 922 people coming on board in 32
countries.