TomTom 2015 Annual Report Download - page 15

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OVERVIEW
TOMTOM / ANNUAL REPORT AND ACCOUNTS 2015 / 14
STRATEGIC PRIORITIES
We have made substantial progress with our core technologies across the group over the recent years. This
gives us confidence that through our skills and expertise in location data and technologies, we are well
positioned to capture growing opportunities in the area of Consumer Wearables, Autonomous Driving,
Connected Car and Telematics. These areas all require the technological and product expertise that TomTom is
able to provide and form an important part of our growth strategy, product roadmap and investments for the
foreseeable future.
We are determined to further build on our path of growth. This
can be achieved through growth from non-PND product sales
whilst extracting the value from the PND category, which we
believe will remain a meaningful category in its own right for the
foreseeable future. With the introduction of our own branded
GPS sport watches and action camera, we have diversified our
Consumer product portfolio into the sports market and aim to
continue to build on this with innovative new products.
Our new mapmaking platform is essential for creating a
stronger market position as well as for pursuing new
opportunities in the Automotive and Licensing markets. We
believe that our new mapmaking platform, together with our
traffic and navigation software, will enable TomTom to pursue
further growth opportunities with existing and new customers
for connected navigation, Advanced Driver Assistance Systems
(ADAS), and Autonomous Driving. We are committed to play a
leading role in Autonomous Driving and our product roadmap
reflects our strategy to map the global road network with precise
road geometry data. In 2015, we delivered commercial samples of
our HD map, which is designed for Autonomous Driving, for all
highways in Germany. Our HD map is being extended to cover
North America, Europe and other regions.
The underlying industry dynamics for our fleet management
business remain favourable. A combination of short return on
investment for our customers and an under-penetrated market
allow us to plan for long-term double-digit growth of our
Telematics revenue. We also see new opportunities arising in the
aftermarket Connected Car services industry, which can take
advantage of the capabilities of our Telematics technology. This
allows us to target new business and consumer markets,
including OEMs, dealerships, importers, servicing and leasing
companies and the usage-based insurance (UBI) sector.