TomTom 2015 Annual Report Download - page 26

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MANAGEMENT BOARD REPORT
TOMTOM / ANNUAL REPORT AND ACCOUNTS 2015 / 25
CONSUMER BUSINESS &
FINANCIAL REVIEW
STRATEGIC PRIORITIES
• Extract value from the PND category
• Establish a multi-product consumer business
BUSINESS REVIEW
In 2015, we continued to strengthen our leading position in the
world of navigation, whilst successfully expanding our presence
in the world of sports, fitness and action cameras.
DRIVE
We have introduced TomTom MyDrive, a website and mobile
app designed to seamlessly connect the car to the digital world.
Drivers can use their smartphone, tablet or PC to review real-
time TomTom traffic information, plan routes and send
destinations to their TomTom GO, before they get in the car. The
MyDrive platform is open to developers and third parties;
innovative driving concepts and applications can be developed
and implemented in the future, benefiting drivers all over the
world.
At the end of the first quarter, we launched the Go Mobile app for
Android. Sharing the same user interface as the TomTom GO
device, the mobile app now helps drivers get to their destinations
faster every day. With offline Maps, TomTom Traffic, superior
routing and Speed Camera warnings in countries where
available, the app is the ideal travel companion for mobile users.
The new app features a global map license so drivers can use it all
over the world even without a network connection.
Lifetime World Maps and Lifetime Speed Cameras were
introduced to the GO range in the second quarter of the year.
Lifetime World Maps allows people to drive with maps from
around the world at no extra cost, for the lifetime of their
TomTom GO device. Lifetime Speed Cameras lets drivers know
the locations of all speed cameras – both fixed and mobile, also
for the lifetime of the device.
In the second half of the year, we introduced the TomTom
TRUCKER 5000 and 6000, a portable navigation device
specifically designed for large vehicles. The TomTom TRUCKER
ensures that drivers are on the right road with customised routes
for the user’s specific vehicle type, size, weight, cargo and speed.
Through TomTom Traffic and advanced routing technology,
drivers get a realistic ETA based on vehicle profile and real-time
traffic information.
SPORTS AND FITNESS
In 2015, we completely refreshed our Running product range and
introduced an action camera and a fitness watch with 24/7
activity tracking.
We made our range of TomTom Runner and Multi-Sport GPS
Sport Watches compatible with Nike+. Users can track their
progress, challenge their friends and share their successes with
the Nike+ running community and earn NikeFuel. This was a
next step in a partnership with Nike that began in 2011 with the
launch of the Nike+ Sportwatch, which was powered by
TomTom.
In the second quarter, we introduced our action camera. The
TomTom Bandit is the first ever camera to come with a built-in
media server, eliminating the need to download footage before