TomTom 2015 Annual Report Download - page 21
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OVERVIEW
TOMTOM / ANNUAL REPORT AND ACCOUNTS 2015 / 20
2015 MILESTONES
We continued to expand our global footprint. TomTom's
historical and real-time traffic information is now available in 50
countries. This includes Chile, Mexico, Greece, Hungary,
Slovakia, Kuwait and Hong Kong, which all launched in 2015 and
Indonesia and Slovenia, which launched in early 2016.
Our Speed Camera services expanded into 4 new markets in 2015
and is now available in 53 countries. Our Speed Camera app for
Android phones was rolled out to 16 countries by the year-end,
adding to a community of over 4.5 million users contributing to
our speed camera database quality.
BUSINESS OUTLOOK
In 2016, we will continue to strengthen our traffic
services with innovative content and delivery formats
using a growing number of Floating Car Data. We will
also deliver new services and platforms to help
manage transportation in smarter cities. As urban
traffic challenges increase, TomTom will contribute to
help drivers and city authorities manage their journey
and transportation in a more efficient and safer way.
The expansion of our services to new countries will
continue and we plan to connect more customers in
automotive and GIS to our traffic and travel
information platform.
CREATING THE LEADING TRAFFIC AND TRAVEL SERVICES
To achieve the quality and road coverage of our traffic service, we
use a wide range of GPS probe data from fleets, PNDs,
smartphones, in-dash systems and other data sources to generate
precise real-time traffic information. With recent technology
advances, our traffic service also incorporates weather and safety
information so that drivers can benefit by knowing where bad
weather is influencing the road and driving conditions and jam
tail warnings that indicate where there is a sharp speed drop as
drivers approach the back of a slow moving jam. We also
introduced route-dependent traffic information to ensure
drivers only get relevant congestion for their route at junctions
on highways and in inner-cities, where traffic congestion is
different depending on which turn their route will take them.
This means that drivers will no longer be warned of congestion
on an exit ramp if they are navigating along a highway with free
flowing traffic, for example.
We create high quality traffic and other live content with our
award-winning fusion technology using both active and passive
community inputs. Our system combines the data from all
available sources and enriches it with traffic flow and incident
data for the entire road network. In 2015, our service delivery
platform, which uses industry standard formats, was extended to
also distribute weather, parking, speed camera and fuel price
information. This year, we closed a partnership with the German
Broadcast organization ARD for verbal Radio Traffic Alerts which
is already used by 22 Radio broadcast stations.