TomTom 2015 Annual Report Download - page 16

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OVERVIEW
TOMTOM / ANNUAL REPORT AND ACCOUNTS 2015 / 15
TOMTOM MAPS
Location is increasingly relevant, playing a key role in enabling connectivity. In a connected world, users
demand maps that are accurate and up-to-date, and which can be seamlessly integrated across automotive,
mobile and online location-based applications. Future use cases, such as Autonomous Driving, require
significantly more detailed and more accurate maps than are available today.
The need for a map that perfectly reflects the real-world will
continue to grow. This will lead to new opportunities to create
cutting edge software and technology. For example, we see an
increased development of map use cases in the area of
Autonomous Driving, where connected cars will be equipped
with real-time maps that are used with sensors to navigate
without human input. Autonomous Driving requires advanced
map components to support numerous vehicle systems.
The challenge in mapmaking today is to deliver the highest
quality and most detailed real-time maps in an efficient and cost-
effective way to facilitate this vision. Changes in the map happen
every day, in locations around the world. Mapmaking platforms
will need to automatically process an increased volume of real-
world changes reported by remote in-car sensors and connected
devices while minimising the time between detecting changes in
the real world and updating the map on the end user's device or
platform.
TOMTOM IS A GLOBAL LEADER IN DIGITAL MAPPING
With more than 25 years of experience, we offer an extensive digital map database with global coverage. Our maps are used by more
than 400 million devices worlwide: on PNDs, in-dash navigation devices, smartphone applications, and web-based applications.