Ricoh 2013 Annual Report Download - page 78

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Ricoh Group Sustainability Report 201377
Brand฀Management
Ricoh was the first to install a billboard lit only by solar power in New York City’s famed Times Square.
฀ Ricoh฀Eco-Billboard’s฀LED฀floodlights฀are฀powered฀by฀storage฀batteries฀charged฀by฀sunlight฀alone.฀As฀the฀
batteries generate approximately 16 kilowatt-hours per day, they avert carbon dioxide emissions of about two
tons annually that would otherwise be a by-product of conventional power generation.
Ricoh assumed from the start that due to weather conditions there would sometimes not be sufficient
electricity to light up the billboard — but that a dark billboard would be further proof of the company’s
commitment to sustainability.
฀ Additional฀Eco-Boards฀installed฀in฀2011฀in฀London,฀the฀UK฀and฀Sydney,฀Australia฀are฀sending฀out฀Ricoh’s฀
energy conservation message to other continents.
New York
Sydney London
Eco-Billboard
➤ WEB Eco-Billboard
:
www.ricoh.com/about/company/promotions/eco-billboards/