Ricoh 2013 Annual Report Download - page 50

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Ricoh Group Sustainability Report 201349
Supply Chain Management
The MFP production line at Ricoh Electronics, Inc.
Global SCM reorganization brings us closer
to the customer and raises profitability
The Ricoh Group has 21 major production bases across Japan, the Americas, Europe, the Asia-
Pacific region and China. In close collaboration with their respective sales teams, they deliver
products and services designed to meet customers’ specific needs efficiently and sustainably.
Ricoh has reorganized its supply chain management (SCM) across the Group, coordinating
design, information systems and more with functions covering everything from procurement
to฀collection฀and฀recycling.฀By฀aligning฀processes฀and฀embedding฀a฀customer-driven฀
approach, our SCM structural reform has advanced our goal of creating value while fulfilling
our social responsibility, enhancing our business in ways that bring benefits to both society
and the planet.