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Ricoh Group Sustainability Report 201325
Case 1: Joining the EPEAT program: adopting international green labels
and complying with environmental regulations
* EPEAT is an environmental
rating program intended to
promote the development
and sales of environmentally
friendly products. The United
States federal government
uses it as an assessment tool
during its procurement process.
The program originally started
in 2006 to evaluate PCs and
monitors, and expanded in
January฀2013฀to฀include฀imaging฀
equipment. EPEAT registers
qualified products under either
the Gold (meeting 75% or more
of the voluntary criteria), Silver
(50%฀or฀higher),฀or฀Bronze฀(less฀
than 50%) categories, based
on their evaluation results
against฀33฀mandatory฀criteria฀
related to resource conservation,
energy conservation, reduced
or restricted use of hazardous
materials, and other areas, as
well as 26 additional optional
criteria.
The Ricoh Group began registering its products in
the Electronic Product Environmental Assessment
Tool (EPEAT
TM)*฀program฀in฀February฀2013,฀as฀
soon as the program’s registry expanded to include
imaging equipment such as MFPs and printers. The
United States government uses EPEAT as part of its
procurement process.
Established to promote the development and sales
of environmentally friendly products, EPEAT has three
registry฀categories฀—฀Gold,฀Silver฀and฀Bronze฀—฀that฀
reflect the percentage of the assessment criteria met.
The criteria cover the environmental performance of
the products themselves; supplies, packaging and
other related elements, which include performance
in the areas of resource and energy efficiency, and
reduced or restricted use of hazardous materials; and
environmental activities performed by manufacturers.
In addition to the US federal government,
state governments, municipalities and educational
institutions have adopted EPEAT as their mandatory
➤ WEB฀
Environmental labels: www.ricoh.com/environment/label/
•฀Lineup฀of฀recycled฀MFPs
A product reuse business will not last unless the
reused products generate new economic value.
Reuse efforts are worthless if they result in increases
in related costs and environmental impact. Since the
1990s, the Ricoh Group’s product reuse business
has both improved profitability and reduced
environmental impact. We accomplished this by
planning and developing easy-to-reuse products
or voluntary standard. The Canadian, Australian
and New Zealand governments have also started
preferential procurement of EPEAT-registered
products. Given this momentum, the program is
expected to have quite an impact on negotiations for
large transactions with governmental agencies and
businesses around the world.
The Ricoh Group had already established
ambitious voluntary targets and actively disclosed its
achievements, which include reducing standby power
consumption levels to below 1 watt and a recycling
rate of supplies collected of over 75%. As a result,
we readily met the program’s stringent standards and
registered the largest number of Gold-rated models
in฀the฀industry฀(as฀of฀August฀21,฀2013).฀Our฀ultimate฀
goal is to have all our products placed in the EPEAT
Gold฀registry.฀By฀meeting฀customer฀demand฀for฀higher฀
environmental performance, we can strengthen our
competitiveness while making a greater contribution to
environmental conservation. ➤ WEB
Reducing the environmental impact of our
products and services at customer sites
and components, devising new reuse technologies,
building and improving the channels for collecting
used products, and a variety of other efforts.
Since we released our first recycled copier in 1997,
we have proactively expanded our lineup and now
offer a wide range of recycled machines. The main
reason for this success is the steady efforts we have
made based on the Comet Circle concept.
Output (ppm)
Color B/WContinuous printing speed (sheets per minute)
20 30 40 50 60
MP C6000RC
50 60
MP 4000RC
40
MP 5000RC
50
MP 6001RC Series
60
MP 7501RC Series
75
MP C4000RC
40 40
MP 3350RC
33
MP 2550RC
25
MP C2800RC
28 28
70
Case 2: Expanding our product reuse business globally