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Ricoh Group Sustainability Report 201341
Technological development stage Product development stage Sales and support stage
Technology strategy Product strategy Marketing strategy
Fundamental technology development
Production technology development
Platform & module development process
Customers
Technical marketing Prototype development Market validation
Component tech
development
Product
development
Mass
production
System solution development
Customization
Open innovation
Practical tech
development
Basic
research
➤ WEB฀1฀Global R&D / Open Innovation
:
www.ricoh.com/about/company/technology/rd/global.html
Technology development process
The Ricoh Group’s R&D (Research and Development)
is structured to help us gain customer knowledge,
anticipate the future based on global economic,
social, and technological trends, and realize
comfortable 21st-century workstyles.
฀ We฀call฀the฀values฀we฀provide฀“RICOH฀Brand฀
Benets.”฀Our฀innovative฀technology฀development฀
is based on the ideals of “Harmonize with the
environment,” “Simplify your work and life” and
“Support knowledge management.” This leads to
products and services that delight our customers.
The sequence from research and development
Research and development infrastructure
[Global technology development system]
The Ricoh Group has research and development sites
worldwide, including in Japan, the United States,
India and China. Each site studies market needs
and conducts research, technology development
and design in a regionally appropriate manner.
Technology Centers and Printing Innovation Centers
can also be found around the world, and are part
of a system for learning market needs directly from
customers by providing them with support.
[Open innovation]
We practice open innovation, actively collaborating
with universities, research institutes and companies
that possess the technical expertise we need.
to product design and marketing begins with a
technology strategy for R&D aimed at creating new
businesses and renovating existing ones.
Next, our product strategy guides our product
merger system, under which we combine platforms
and฀modules฀and฀3D฀simulation฀for฀more฀efcient฀
development.
Our marketing strategy at the sales and support
stage is set up to involve our customers in creating
value together with us. Initiatives include our developer
program and, at Technology Centers around the
world, system solution development and customized
development.
These flexible, win-win partnerships with different
businesses and industries let us accelerate the pace
of creating leading-edge technologies.
In 2012, for example, we took part in the
“Next-Generation Printed Electronics Materials and
Processes฀Basic฀Technology฀Development”฀project฀
of NEDO, Japan’s largest technology development
organization, for the creation of energy-efficient
reflective color electronic paper. No light source is
necessary to illuminate this paper, which won a prize
in the Projects division of the Nanotech Awards. We
also collaborated on the Green University of Tokyo
Project for more efficient energy management, and
participated฀in฀big฀data฀HEMS/BEMS฀eld฀tests฀using฀
an IEEE 1888-compliant “smart tap.”
Structure for creating innovation
Location
Japan
(Kanagawa,
Miyagi, others)
USA
(Silicon Valley)
India
(Bangalore)
China
(Beijing)
Main functions
Worldwide R&D integration with research
and development from basic to practical core
competences for pioneering new markets.
Produce innovative Silicon Valley technologies
and new business ideas that seamlessly connect
all things and people all the time.
Create new IT solutions onsite by leveraging core
technologies developed at the Ricoh Group and
adapting them to local needs.
Promote R&D in IT supported by abundant
human resources.
Research subjects
Basic,฀component฀and฀environmental฀
technologies, implementation of R&D,
design, solutions, etc.
Intelligent sensing, computational
optics, image processing, wireless
communication, cloud collaboration, etc.
IT solutions for education, media and
entertainment, healthcare.
Image and video processing, embedded
system, wireless network, system control,
data mining, etc.
•฀Principal research centers of the Ricoh Group ➤ WEB฀1฀
Name
Ricoh Co. Ltd.
(R&D headquarters,
others)
Ricoh Innovations
Corporation
Ricoh Innovations
Private Limited
Ricoh Software
Research Center
(Beijing)฀Co.,฀Ltd.