Ricoh 2013 Annual Report Download - page 14

Ricoh Group Sustainability Report 201313
CSR framework
Our commitment to social responsibility is woven
into our corporate DNA, as it has always been part of
the RICOH Way — the foundation of all our business
activities.
Our CSR model is broadly divided into two parts:
activities that respond to our fundamental obligation
to society, and value-creating activities that have
synergy with our growth strategy. These two pillars
support and strengthen our corporate value.
Although we strive to discharge our social
responsibility in every aspect of our operations, we
•฀CSR฀framework
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C
S
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Goals
Improving Corporate Value
Sustainable Society and Business Growth
Areas of CSR Initiatives
Compliance Efforts
Earning
the trust of
society
A company
with appeal
Value-Creating CSR
Ricoh Group
Communication
Stakeholders
Partner
companies
Customers
Share-
holders
Employees
Society
Partner
Companies
•฀Aspects฀of฀CSR
Policy for Social Responsibility
have identified four priority areas and specified action
principles for them in the Ricoh Group CSR Charter,
the Ricoh Group Code of Conduct, and other
declarations.
Value-creating CSR
By฀embedding฀value-creating฀CSR฀activities฀into฀our฀
core business processes, we make the most of our
talents and resources — technologies, products,
services and employees — to help solve social issues
while simultaneously fostering the growth of the
Ricoh Group.
We defined the key areas of value-creating CSR
in 2008 and every year since then have engaged
in various measures across these areas. Our value-
creating CSR concept has much in common with CSV
(Creating Shared Value*), an idea that is drawing
attention in the CSR movement. ➤ P70
Promoting socially responsible activities
across the value chain
As economic globalization accelerates, so do the
expectations of stakeholders concerning labor and
human rights standards associated with a company’s
entire supply chain.
The Ricoh Group works closely with suppliers
and sales partners to implement socially responsible
procurement through a self-assessment system for
suppliers, risk management and related activities.
➤ P51
International initiatives and commitments
The United Nations Global Compact (UNGC)
was launched in 2000 as a private sector-driven
framework for sustainability.
Ricoh was among the first wave of Japanese
companies to sign on to the UNGC in 2002. And
we have joined other initiatives on a variety of issues
including labor, human rights and the environment.
➤ P1
We have also implemented the principles of
* CSV stands for “creating shared
value,” a business concept
introduced by Harvard professor
Michael E. Porter, a leading
authority on competitive
strategy, and Mark Kramer in a
2006 Harvard Business Review
article. The core concept of CSV
is that the competitive strength
of a company and the health
of communities around it are
inter-reliant. So by addressing
social needs and challenges,
corporations can create value for
their businesses as well as society.
➤ WEB฀฀ CSR Management: www.ricoh.com/csr/
Harmony with
the environment
For the current
generation
For future generations
Harmony with
society
Local communities
Civic groups
Global society
Respect for people
Employees
Customers
Partners
With customers
With shareholders
With partners
Integrity in
corporate activities
Sustainable solutions that benefit society and
the environment while growing our business
Today, the world faces myriad challenges ranging from environmental degradation through
poverty and human rights, to energy and resource supply issues. Our social responsibility
policy focuses on using our capabilities as a business to improve lives and sustain our planet
through contributions to local communities and society at large. In other words, to fully
realize our potential as a global organization to make a better world through new value
creation and innovation.