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Ricoh Group Sustainability Report 201327
Case 3: Offering comprehensive support in reducing the environmental impact
in the printing environment
*1 Carbon credit that, under
the Clean Development
Mechanism (CDM), Ricoh
invested in and acquired
after official U.N. approval.
*2฀The฀British฀Standards฀฀ ฀
Institution
•฀The฀Sustainability฀Optimization฀Program
00
00
00
200
0
00
00
200
100
0
Visualize CO2
footprint
CO2
Create optimization
design
Reduce footprint by opti-
mizing fleet, work pro-
cesses, user behavior, etc.
Continuously track CO2
emissions vs. plan, to close
action gaps
Offset remaining
unavoidable CO2
Analyze Design Implement Govern Neutralize
CO2CO2CO2CO2
C
CO2

imagio M
C000

0
imagio M
C000C

20


CO22
0
imagio M
C000


imagio M
C000C



201112
CO2gCO2g
The interests of business managers these days have
shifted to simultaneously conserving the global
environment and pursuing business sustainability.
With corporate competition intensifying globally,
customers are seeking greater management efficiency,
which they expect will reduce the environmental
impact brought about by their business activities and
offset rising concerns about the environment.
In response to these needs, Ricoh Europe (RE),
our European sales headquarters, currently offers
a Sustainability Optimization Program (SOP) that
visualizes the environmental impact and Total Cost
of Ownership (TCO) associated with the printing
environments of its customers. RE also monitors the
effects of Ricoh services after their implementation
so that we can offer support in making continuous
improvements.
The SOP process first analyzes a customer’s
printing environment in detail and makes the cost
and environmental impact visible. It then suggests
the optimal equipment arrangement and helps set a
specific goal for reducing the environmental impact.
As part of the implementation, RE supports
customers in optimizing the environmental awareness
and sustainable behavior of all employees through
collaborative activities. Furthermore, RE provides
training so that the customer can make the most of the
energy-saving mode, double-sided printing, and other
functions.฀By฀monitoring฀variances฀between฀the฀target฀
and actual figures, the program runs and manages the
system toward continuous improvements.
฀ The฀process฀then฀offers฀Carbon฀Balanced฀
Printing, to offset the remaining and unavoidable
CO2 emissions by carbon credits generated by Clean
Energy Projects in which Ricoh has invested*1
Through this program, customers are able to achieve
their environmental goals and consequently fulfill
their social responsibility at a low cost.
Customers who have implemented the program
have responded with high praise, making comments
such as, “It is an outstanding program that has helped
us to achieve both optimal business management and
sustainability,” and, “The program helps us to achieve
our environmental goals.” The series of programs
have been certified by the global business standards
organization฀BSI*²,฀which฀conrms฀the฀effectiveness฀
of the programs.
These trends have led us to propose more
environmental impact-reducing SOP in FY2012 than
any of our other TCO programs aimed at achieving
efficient printing and reducing costs, and the CO2
emission levels of our customers have reduced by
36%฀compared฀to฀those฀prior฀to฀SOP฀implementation.฀
The program was also launched in Australia in
May฀2013฀in฀line฀with฀our฀policy฀of฀meeting฀customer฀
needs on a global scale.