Ricoh 2013 Annual Report Download - page 24

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Ricoh Group Sustainability Report 201323
If a corporation deals only with the environmental
impact of its own business activities, its practices will
never reduce the impact it has on society as a whole.
Recognizing this, the Ricoh Group established the
Comet CircleTM in 1994. This holistic framework is built
upon an awareness that the greatest contribution to
reducing the environmental burden of products can
be made by those who themselves manufacture those
products.
Manufacturers are therefore responsible for
reducing environmental impact across the entire
product life cycle, as well as in upstream and
downstream development. The Comet CircleTM
provides us with a guide to reducing the environmental
impact of our products and operations, maximizing the
value of resources across the lifecycle of our products,
and substantially limiting the consumption of new
resources. ➤ WEB฀1

Reducing environmental impact across
the entire life cycle of our products in
cooperation with our partners at every
stage
Reducing the total environmental impact at
all stages of the product lifecycle, from
procurement to use and recycling
Prioritizing recycling efforts to ensure such efforts are conducted as efficiently
and as often as possible
• Promoting recycling to generate high economic value
• Decreasing the use of new resources by expanding the use of recycled
resources
©1994 RICOH
Product
manufac-
turer
Parts
manufac-
turer
Materials
manufac-
turer
Shredder
company
Final
disposal
company
Thermal
energy
collection
company
Shredder dust
Metals
Fossil and mineral resources etc.
Disassembly oil
Open loop
materials
recycling
Closed loop
materials
recycling
Reuse of products
Reuse of parts
Sorting and disassembly
Crushing of products Landfill
Long use
Parts
recovery
center
Materials
recovery
company
Recycling
center
Materials
supplier
Product
recovery
center
Collection
center
Sales
company
User
Generation of raw materials
• Chemical recycling
• Metals recycling
Energy recovery
(Energy, CO
2
)
Maintenance
company
User of
recycling
materials
Oil recovery
company,
smelting
company
Flow of the Comet CircleTM
Each circle in the chart above represents Ricoh partners that can help develop a sustainable society. Moving
from right to left along the upper path, natural resources provided by a supplier (upper right) are turned into
products, and finally reach the users (customers). Used products travel in reverse, following the path below
from left to right. The Ricoh Group emphasizes the reuse and recycling of products and parts, expressed as
the inner loops of the Comet CircleTM .
•฀฀Concept฀of฀a฀sustainable฀society:฀The฀Comet฀CircleTM
➤ WEB฀1฀
Comet Circle: www.ricoh.com/environment/management/concept.html
Comet CircleTM : Concept of a sustainable society