Ricoh 2013 Annual Report Download - page 76

Ricoh Group Sustainability Report 201375
②
このレポート「Action」 の名前は
子どもまちづくりクラブのメンバーが案を出し、
投票して決めました。
by 子どもまちづくりクラブ
〜子どもの参加でより良いまちに！〜
Speaking Out From Tohoku
New Ricoh
employees
helping
to harvest
seaweed.
In addition to value-creating CSR, we are also committed to carrying out socially beneficial activities
in a steady, responsible manner, both within and outside of our business functions. These activities
include initiatives the Group and its employees lead as well as support given to nonprofit and
nongovernmental organizations.
Continuing assistance by new employee
volunteers to communities hit by the tsunami
In August 2011, we dispatched employee
volunteers to a severely afflicted part of the town
of Rikuzentakata, Iwate Prefecture, for five weeks.
Recognizing that support for reconstruction efforts
in affected areas is still needed — and that volunteer
work can also benefit participants by enhancing their
social awareness and giving them new perspectives
— Ricoh made this part of its social contribution
training for new employees in 2012. That year, new
A pamphlet published by
the Children’s Community
Building Club.
Supporting children seeking to rebuild their town
On August 6, 2011, the Ricoh Group and the National
Museum of Emerging Science and Innovation co-
hosted the Student Reconstruction Conference in
Iwate Prefecture. Students explored the theme of
community building as it applied to the reconstruction
of their hometowns. The ideas the students produced
were฀passed฀on฀to฀the฀Children’s฀Community฀Building฀
Club led by Save the Children Japan.
Ricoh is continuing to support the students in
various ways, including printing their reports,
brochures and survey results.
Commitment to and responsibility for social contribution
Visualizing a city of the future
From June 2011 to March 2012, Ricoh vehicles
equipped with MFPs and PCs made regular rounds of
temporary housing in areas damaged by the Great
East Japan Earthquake to print and copy municipal
announcements, certificates and other documents.
This led to a close relationship with
Higashimatsushima City in Miyagi Prefecture, which in
turn evolved into the “Revitalizing Higashimatsushima
as a Future City” program run in cooperation with the
Higashimatsushima Organization for Progress and
Economy, Education, Energy (HOPE).
Ricoh Japan Corporation, a sales subsidiary in Japan,
is taking the lead in two facets of this progam, the
School in the Forest, and assistance for senior citizens.
employees were sent to Minamisanriku, a tsunami-
stricken town in Miyagi Prefecture, where they
helped in the area’s main industry, fishing.
After their volunteer work, the trainees
participated in a Value-Creating CSR Workshop,
engaging in group discussions to devise business
plans for promoting reconstruction through the use
of฀new฀products฀and฀services.฀Based฀on฀insights฀
obtained about the challenges confronting afflicted
areas, each group made a presentation on their
solutions, proving that their volunteer work was a
valuable learning experience.
Support activities for people and areas affected by the Great East Japan Earthquake