Ricoh 2013 Annual Report Download - page 22

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Ricoh Group Sustainability Report 201321
MFP display showing how much environmental impact can be reduced.
FEATURE 2: Enhancing Corporate Value through
Sustainable Environmental Management
We took the initiative in the 1990s to
make sustainability the heart of the Ricoh
Group’s corporate vision. Our efforts
to solve such issues as global warming,
natural resource depletion and ecosystem
degradation begin with long-term perspec-
tives, followed by mid- and short-term
targets serving as mileposts. We then form
action plans to hit those targets, carefully
choosing our engagements not only by
their impact on the environment but also
by the risks and opportunities they pres-
ent to our business according to the needs
of customers who use Ricoh products, our
future business growth, international en-
vironmental standards, our reputation and
ratings for socially responsible investments.