Ricoh 2013 Annual Report Download - page 29

Ricoh Group Sustainability Report 2013 28
New value creation and innovation for a sustainable society
Case 4: Carbon footprint labeling on catalogs for production printers
“ Ricoh’s concept of
document management
is comprehensive and
contributes significantly
to our company achieving
its environmental
sustainability targets.”
Manfred Balmer
Project Manager
IT Infrastucture
GENERALI
(Schweiz Holding AG)
Carbon offsetting in Europe: The Generali example
The฀Swiss฀branch฀of฀the฀insurance฀company฀Generali฀was฀the฀first฀business฀in฀Europe฀to฀receive฀the฀Ricoh฀
Group’s฀Certicate฀of฀Carbon฀Offset,฀and฀the฀second฀in฀Europe฀to฀achieve฀complete฀carbon฀offsetting.฀
฀ Generali฀introduced฀Ricoh’s฀Managed฀Document฀Service฀(MDS)฀four฀years฀ago,฀and฀decided฀to฀implement฀carbon฀
offsetting฀in฀its฀ofce฀printing฀environment฀in฀order฀to฀further฀promote฀its฀environmental฀conservation฀activities.฀
฀ Generali’s฀CO2฀reduction฀initially฀began฀by฀switching฀to฀new฀models,฀but฀Ricoh฀Europe฀PLC฀(RE)฀took฀
it฀further฀and฀proposed฀solutions฀that฀restrict฀resource฀consumption.฀These฀included฀the฀use฀of฀Ricoh฀eco฀
technologies฀such฀as฀Quick฀Start-Up฀(QSU),฀which฀“wakes”฀a฀printer฀to฀full฀readiness฀in฀a฀few฀seconds฀from฀
standby฀mode,฀reducing฀power฀consumption.฀Setting฀the฀default฀output฀to฀double-sided฀printing฀also฀reduces฀
paper฀use,฀and฀monochrome฀rather฀than฀color฀printing฀cuts฀toner฀consumption.฀The฀company฀also฀used฀high-
quality,฀energy-saving฀PxP฀toners,฀and฀Ricoh฀suggested฀a฀program฀for฀collecting฀used฀toner฀cartridges.฀
฀ Finally,฀purchasing฀carbon฀credits฀offset฀the฀remaining฀unavoidable฀CO2฀emission.฀With฀this,฀Generali฀
achieved฀a฀fully฀carbon-neutral฀document฀environment.
About฀Generali:฀Established฀1831฀in฀Trieste,฀Italy,฀Generali฀has฀over฀500฀ofces฀in฀68฀countries฀around฀the฀
world,฀and฀employs฀about฀85,000฀people. www.generali.com
The catalogs of our production printers, such as the
RICOH Pro C901/C901S, now display a Carbon Footprint
of Products (CFP) label.
The CFP label indicates a product’s CO2-equivalent
greenhouse gas emissions during its entire life cycle,
from raw material procurement to disposal and
recycling. Through this visualization, we intend to
generate demand for lower carbon emissions and alter
social behavior.
CFP is being adopted by many sectors, including
the printing industry. For instance, it is included in the
consideration points of the Green Purchasing Network’s
guidelines for offset printing services, and some offset
print materials already display CFP labels.
As printing increasingly shifts to an on-demand
basis, the need for CFP labels on on-demand documents
are likely to grow as well. The Ricoh Group is taking
the initiative to promote CFP labeling by displaying
the carbon footprint of our products on catalogs and
helping printing companies who use Ricoh production
printers meet requests from customers who want to
include CFP labels in their printing orders.
Our longstanding, continuous work in sustainable
environmental management leading to new value
creation has been recognized around the world.
Ricoh is included in leading stock indices for
sustainability investment such as the FTSE4Good
Global Index and the Dow Jones Sustainability
World Indices. In addition, Corporate Knights Inc.
of Canada has listed us in their Global 100 Most
Sustainable Corporations in the World for nine
http://www.cfp-japan.jp
CR-BS02-12001
数値は、本カタログのライフ
サイクル全体のCO2排出量
換算値です。
1冊 あたり
CO 2の「見える化」
カーボンフットプリント
straight years, and oekom research AG, a leading
German SRI rating agency, has awarded us their
highest CSR ranking, Prime Status.
The Ricoh Group will continue to conduct and
upgrade its sustainable environmental management
and actively disclose related information. In this way,
we can meet our social responsibility to create a
sustainable world. ➤ P92
Overview Action Data & Profile
Environmental Management
The cover of
a Japanese
RICOH Pro
catalog
displaying
the CFP label.
ISO26000 : •฀The฀environment฀฀•฀Consumer฀issues฀฀