Ricoh 2013 Annual Report Download - page 17

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Ricoh Group Sustainability Report 2013 16
•฀New฀workstyles฀and฀venues
Transforming our core business
Imaging and Solutions constitutes the core business of
the Ricoh Group, and generates about 90% of total
sales. In addition to multifunction devices, printers
and other office imaging equipment, our products
and services cover production printers and commercial
printing technology.
In anticipation of changes to customer needs,
we are adapting our Imaging and Solutions business
to suit new business paradigms and the evolution of
workstyles. These proactive measures will allow us to
exceed the expectations of our customers and achieve
more robust growth.
and becoming more diversified as advances in digital
technologies and the widespread use of mobile devices
such as smartphones and tablet PCs, together with
cloud computing, have brought about a wider spectrum
of communications options. For many knowledge
workers, the workplace is no longer contained within
four walls. They want to access and share information
and print it out anytime, from anywhere, as easily and
securely as they do in the office.
Building a new business model
The Ricoh Group recognizes these changes, and
we are fully employing our strengths — including
an extensive global network and close relationships
with customers — to visualize the challenges our
customers face and respond with solutions for
improving workflow, reducing the total cost of
ownership, upgrading compliance and information
security, reducing environmental impact and other
business factors.
In developed markets, we are shifting from our
traditional product-based business model to a new
model composed of both products and solutions.
Meanwhile, in emerging markets, we are expanding
by offering MFPs and other printers designed to
match local needs, and by ramping up our sales
and service networks. We believe there will soon
be greater demand for solutions and services in
these vibrant emerging markets as well, since social
changes similar to those that have taken place in
developed markets are anticipated to arise and
spread rapidly there.
Overview Action Data & Profile
Creating New Customer Value
Changing customer needs and workstyles
Recent years have brought significant changes in the
world’s social and economic environment, including
globalization, the growth of emerging economies,
and the evolution of network technologies. To gain
a competitive edge, companies are upgrading their
operational efficiency and productivity.
Against this backdrop, we see the focus of customer
demand shifting from owned products to services. In
addition, the workstyles of our customers are changing
•฀New฀business฀model
Solutions
Management services
Installation and implementation
Products
Consumables and maintenance
Hardware and software
87.5%
(Year฀ended฀March฀31,฀2013)
Imaging and Solutions
1,685.3฀billion฀yen
Satellite Office
Customer Site
In Transit
Cloud/Network
Outsourcing Home Office
ISO26000 :฀฀•฀The฀environment฀฀•฀Consumer฀issues฀฀•฀Community฀development