Qantas 2005 Annual Report Download - page 4
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Qantas is one of Australia’s best known brands and
the Qantas tail is one of the most evocative symbols
of Australia at home and around the world.
Our relationship with Australia has been built over 85
years of serving the community and, today, our airline
holds a unique position in the hearts of Australians.
We have always been more than just an airline. The
Spirit of Australia has provided emergency support
for decades – from partnering with the Royal Flying
Doctor Service in the early years, to operating supply
drops and evacuation flights in World War II, to
providing free flight and freight assistance for stranded
Australians and local communities in Asia following
the 2004 Boxing Day tsunami.
Our brand encompasses a community spirit, a
pioneering nature, a professional style of service, a
tradition of safety excellence and a reputation for
innovation – all delivered with a distinctly Australian
personalityx
Qantas Annual Report 2005
~Our Brand~
Our brand
takes the
Spirit of Australia
to the worldx
2~
2