DHL 2012 Annual Report Download - page 59
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Unaddressed advertising mail up slightly
In the Dialogue Marketing business unit, total sales volumes declined slightly
over the course of the year. Unaddressed advertising mail was up year-on-year, whilst
addressed advertising mail declined. e mail-order business continued to hold back on
advertising expenditures. Moreover, the insolvency of our customer Neckermann and
three fewer working days had a clearly noticeable impact. As a result, revenue in this
business unit decreased by . in the reporting year to , million (previous year:
, million). e quarter-on-quarter decline was less pronounced.
. Dialogue Marketing: volumes
mail items (millions)
2011 2012 + / – % Q4 2011 Q4 2012 + / – %
Addressed
advertising mail 6,123 5,869 – 4.1 1,660 1,607 –3.2
Unaddressed
advertising mail 4,105 4,197 2.2 1,149 1,158 0.8
Total 10,228 10,066 –1.6 2,809 2,765 –1.6
Press services revenue down
Revenue in the Press Services business unit totalled million in the reporting
year, . below the prior-year gure of million. Circulation gures continued
their downwards trend in the German press services market and some publications
were discontinued. Average publication weights were also down.
Value-added service business stable
Revenue in the Value-Added Services business unit was million in the reporting
year, . less than the revenue generated in the prior year ( million). e decline
is mainly attributable to the eect of fewer working days in the fourth quarter.
Parcel business growth consistently strong
In our Parcel Germany business unit, revenue in the reporting year was , mil-
lion, exceeding the prior-year gure of , million by a substantial . . Fourth-
quarter growth was . to , million and therefore slightly lower on account of
the fewer working days. e ourishing e-commerce business is the primary reason for
this consistently strong growth. Our range of products and delivery services is playing
a key role in this.
. Parcel Germany: volumes
parcels (millions)
2011 2012 + / – % Q4 2011 Q4 2012 + / – %
Business customer parcels 1 755 835 10.6 226 244 8.0
Private customer parcels 115 120 4.3 39 40 2.6
Total 870 955 9.8 265 284 7.2
1 Including intra-group revenue.
Deutsche Post DHL Annual Report
Group Management Report
Divisions
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55