DHL 2012 Annual Report Download - page 104

 ,  division
We are already well positioned in our markets due to our global product oering in
air and ocean freight and in overland transport. We aim to continuously achieve growth
that exceeds the market average and to consolidate our leading position. To achieve this
goal, we pursue three approaches:
Developing new solutions for our customers
We are constantly developing new products and services. Since June  we have
been oering  --, a door-to-door delivery service from the Asia
Pacic region, to a number of destination markets in Europe. e product links our
intercontinental freight trac with our comprehensive overland transport network in
Europe. It shortens transit times for our customers by oering streamlined and seam-
less operations. With Cool  we now transport smaller volumes of temperature-
sensitive goods with a seamless cold supply chain, meeting the demand for the delivery
of temperature- sensitive food items.
In addition, we are expanding our expertise in specic sectors. In the Automotive
sector, our  ,  division serves most of the world’s leading
original manufacturers and their most important suppliers. By sharing our expertise and
industry know-how internationally, we are developing and improving sector- specic
solutions. In addition, we are setting up a cross-divisional  global community to
serve customers in the Chemicals sector. Emerging markets, increasing regulations and
the responsibility for controlling future 

emissions have made matters more complex
for freight forwarders.
Building up a comprehensive transport network
For a freight forwarding company as large as ours, it is essential to continuously
expand and optimise our network and operations. We continue to focus on the growing
markets of Brazil, Russia, India, China and Mexico. In the Americas region, we have
strengthened intra-regional trade; in the Asia Pacic region we have expanded our
presence in China, India, Indonesia and Vietnam. In Africa, sub-Saharan countries
are experiencing rapid growth. We are extending our network and, at the same time,
focusing on improving our protability in the region.
Since we consolidated the network that links Singapore, ailand and Malaysia
last year, we now oer customers exible, secure and rapid overland transport options.
We opened new  lanes to connect China and South Korea with North, Central and
South America.
In the Freight business unit, we are making a concerted eort to improve our net-
work and our sales organisation. Since , we have now also been oering our services
in Kazakhstan.
Simplifying and standardising processes
In the Global Forwarding business unit, the strategic project New Forwarding
Environment  picked up signicant speed during the reporting year. e goal
is to develop a forward-looking operating model with ecient processes and state-of-
the-art  systems.  is intended to further underpin our position as industry leader.
Glossary, page 
Deutsche Post DHL Annual Report 
100