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Variable purchase prices, which are presented in the follow-
ing table, were agreed for the acquisitions in nancial year :
Contingent consideration, 
Period for
financial years
from / to
Results
range from
Fair value
of payment
obligation
Basis
Revenue and sales margin 2012 to 2014
€0 to
€9 million €4 million
e transaction costs for the insignicant acquisitions
amounted to less than  million.
 million was paid for the companies acquired in nancial
year .  million was paid for companies acquired in previ-
ous years. e cash purchase price for the companies acquired was
paid by transferring cash funds.
Acquisitions in 
Country Segment Interest in %
Date of
acquisition
Name
Adcloud GmbH
(Adcloud), Cologne Germany  100 1 April 2011
Eurodifarm srl.
(Eurodifarm), Lodi Italy   100 11 May 2011
Standard Forward-
ing  (Standard
Forwarding),
East Moline 

,
 100 1 June 2011
Tag EquityCo Lim-
ited (Tag Equity),
Grand Cayman
Cayman
Islands   100 11 July 2011
LifeConEx 
(LifeConEx),
Plantation 

,
 100 29 July 2011
Post Logistics
Australasia,
Melbourne
(Post Logistics
Australasia) Australia   Asset deal
1 October
2011
     
In mid-July , Deutsche Post DHL acquired the com-
pany Tag EquityCo Limited, Cayman Islands, together with its
subsidiaries. Tag Equity is an international provider of marketing
execution and production services. e company was assigned to
the Williams Lea business unit within the   segment.
Final purchase price allocation is presented in the following tables.
Final purchase price allocation for Tag Equity, 
 m Carrying
amount Adjustments Fair value

Non-current assets 13 13
Customer relationships – 47 47
Brand name – 4 4
Software – 11 11
Current assets 54 54
Cash and cash equivalents 5 – 5
72 62 134
  
Non-current liabilities and provisions – –
Deferred tax liabilities – 16 16
Current liabilities and provisions 102 102
102 16 118
Net assets 16
e customer relationships are being amortised over  years
using the straight-line method, whilst the soware is being amort-
ised over ve years. e brand name has an indenite useful life.
Goodwill for Tag Equity, 
 m
Fair value
Cost 91
Less net assets 16
Goodwill 75
e transaction costs for this acquisition amounted to  mil-
lion. In addition, shareholder loans of  million were repaid.
In , the companies contributed  million to consoli-
dated revenue and  million to consolidated  since the date
of initial consolidation. Inclusion of the companies as at  Janu-
ary  would have aected consolidated revenue by adding
 million and consolidated  by adding  million.
Deutsche Post DHL Annual Report 
144