DHL 2012 Annual Report Download - page 14

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1
2
MIDDLE CLASS
CHANGES
CONSUMER
BEHAVIOUR
According to the Chinese Academy of Social
Sciences, as many as  million people –
 per cent of the urban population – made
up the middle class in . This rapidly
growing segment of the population has
an appetite for high-quality products and
increasingly for western food products
such as milk. Forecasts indicate that China
will surpass the United States as early as
 as the largest food product market in
the world, and that the market volume will
nearly double to over one billion euros.1
Consumption of liquid milk products
in Asia Pacific 2
165.3 billion
litres
2014 forecast
144.5 billion
litres
2011
+14.4%
Shanghai warehouse
6,500 M² OF SPACE
1,827 M² SHELVING
A key trans-shipment hub
IN DECEMBER 2012, ONE-THIRD OF ALL
TETRA PAK REPLACEMENT PART SHIPMENTS
AROUND THE WORLD WERE DELIVERED TO
CUSTOMERS BY DHL EXPRESS ASIA PACIFIC.
Sources:
1 .
2 Tetra Pak.