DHL 2010 Annual Report Download - page 31

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11

Our Strategy  has three objectives: we want to become the provider of choice for customers,
the investment of choice for investors and as an employer our ambition is to attract and retain an
exceptional number of highly quali ed employees.
We strive to o er our customers solutions that make their lives easier. One of the best examples of
thisis our -Postbrief. With the introduction of this product, we successfully launched a secure,
con dential and reliable form of electronic communication onto the market. At , we are getting
better and betteratdeveloping integrated solutions for regions, industries and customer groups.
e results of our annual employee opinion survey indicate that we have made great progress along
thepath to becoming the employer of choice.  is is one of my primary concerns. At  , the response
rate for the last survey was very high. Improvements were achieved in all areas.
A er talking with many of you, I know that as investors you count above all on reliability and conti-
nuityin addition to pro tability and returns. Our  nance strategy calls for distributing   to 
ofour net pro ts as dividends and for making our reporting more transparent in the future. Now
thatour restructuring is largely complete, we shall no longer report earnings adjusted for non-recurring
items starting in the  rst quarter of .
We anticipate that consolidated  will reach between. billion and  . billion in the current
nancial year.  e  division is expected to contribute. billion to  . billion to this  gure.
Inour  divisions, we expect an additional improvement of   to   in overall earnings tobet-
ween  . billion and  . billion. Consolidated net pro t is also likely to continue to improve in
linewith our operating business.
I am convinced that we shall outperform the market, even in the medium term, so long as we keep
oureye on the key drivers of our business success: satis ed customers, dedicated employees and
loyalinvestors.
Yours faithfully,